Our current assessment of the AI world
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- AI Agents
The Third Epoch of the Web
Websites were built for humans. Then search engines arrived, and an entire industry emerged to make content readable for algorithms. Now AI agents are here—they don't index, they act. And they're already the majority.
Published on February 14, 2026 · by Michael Baumann - AI Advertising
Ads in ChatGPT: Your Secrets, Monetized
Sam Altman called advertising a "last resort" in 2024. Less than two years later, ChatGPT is showing ads. What this means for users—and why AI advertising is more dangerous than Google ever was.
Published on February 1, 2026 · by Michael Baumann - AI Success Stories
Swiss SMEs Lead the Way with AI
Even though many AI projects fail, more and more Swiss SMEs prove this: with clear problem selection and pragmatic implementation, AI initiatives can absolutely succeed.
Published on October 17, 2025 · by Michael Baumann - AI Implementation
The Biggest Pitfalls in Your AI Project
Many companies invest in AI and then experience bitter disappointment. The technology promises much but often fails due to avoidable mistakes. However, there is a better way – pragmatic and success-oriented.
Published on September 22, 2025 · by Michael Baumann - Swiss AI Reality Check
Apertus is here: What can the Swiss LLM really do?
In July we asked: «Can the Swiss LLM keep up?» – now the first generation is here with Apertus. Time for a sober reality check: Where does Swiss AI really stand, and who is it interesting for today?
Published on September 5, 2025 · by Michael Baumann - AI Implementation
Why 95% of AI Pilot Projects Fail – and What Successful Companies Do Differently
An MIT study reveals: 95% of all generative AI pilot projects in companies fail. But the successful 5% have one thing in common: They focus on strategic integration rather than technology hype.
Published on August 19, 2025 · by Michael Baumann - AI Evaluation
The Benchmark Problem: Why AI Tests Are Becoming Less Meaningful
AI models are becoming so good that classical benchmarks are reaching their limits. The result: manipulation, saturation, and a race for increasingly difficult tests. What does this mean for companies?
Published on July 25, 2025 · by Michael Baumann - Semantic Search
The Future of Search Is Semantic
Semantic search understands intentions instead of just keywords and delivers precise results, even when the exact terms are not known. This works in your company too.
Published on July 18, 2025 · by Michael Baumann - Swiss AI Project
Can the Swiss LLM Compete?
Switzerland is releasing its own Large Language Model in 2025, developed by ETH Zurich, EPFL, and CSCS. The project focuses on transparency, data privacy, and linguistic diversity – but can it compete with AI giants like OpenAI or Meta?
Published on July 11, 2025 · by Michael Baumann - A Failed Experiment
AI as an Entrepreneur? Better not (yet).
Anthropic let its AI «Claude» run a vending machine for a month. The result: impressive skills, but also costly mistakes and an identity crisis. What does this mean for businesses?
Published on June 27, 2025 · by Michael Baumann - More than just ChatGPT
Why Open Source is Often the Better Choice for Your Business
Open-source AI models offer businesses significant advantages in data protection, control, and customization. Modern alternatives to ChatGPT are no longer second choice.
Published on June 21, 2025 · by Michael Baumann - Manifest
Artificial Intelligence. Real Impact.
AI evolves from experimental tool to strategic success factor. Companies implementing effectively today create sustainable competitive advantage tomorrow.
Published on June 14, 2025 · by Michael Baumann